Copyright (c) 2011, Apperian, Inc. All rights reserved. Apperian, EASE and Mobility Transformed are trademarks or registered trademarks of Apperian, Inc. (leveraging.wp.v1104) Page Why focus on iPhone & iPad? The iPhone and iPad represent new strategic advantages in portability. These iOS devices offer “best of breed” smart phone and tablet capabilities that are replacing the laptop for many mobile computing functions. The empowering user interface combined with broad functionality makes them a unique tool that is transforming real-time communications and enabling problem-solving applications. Employees are already bringing the iPhone to work and want to use their personal phone to simplify their business life. The “Bring Your Own Phone” (BYOP) phenomenon is currently saving many companies money by reducing hardware expenses. In fact, Forbes.com analysts suggest that the iPhone could overtake the Blackberry for market share by 20113. And the iPad has become the “go to” device for executives and salespeople with its large display and ability to access content of all types. Another key benefit to using Apple products in the enterprise is the iOS Developer Enterprise Program4. This program enables companies of any size to gain access to resources that will help companies develop in-house applications. Apperian’s Enterprise Application Service Environment (EASE) extends the functionality of these tools, making iOS an easier and less expensive environment in which to develop. As new smart phone technologies such as the Android gain market share, Apperian is committed to adding support and tools that focus on leveraging the unique strengths of each new technology offering. iPhone and iPad have transformed enterprise mobility • 80% of Fortune 100 have adopted iPad • 88 of the Fortune 100 companies are now deploying iPhones • 50 % of FTSE 100 are using iPhones • 20% of Fortune 100 have 10k or more iPhones 3
